With the advent of digitisation, all the action is on the web. For a market targeting a mass market, the Design of websites must be on a bang. For this, it is vital to optimize the website keeping in mind current trends for 2020.
Web design trends change every year and help keep websites looking professional and modern. Companies like www.indietech.com.au help one to stay updated with trends. Every website they design, and construct is carefully planned and executed.
Following are some trends for web design services in Melbourne:
Micro animations
These refer to small animations. But small does not imply insignificantly. They are highly useful to guide users through the website and add elements of playfulness within it. In 2020, it is all about using them organically.
Organic shapes
While geometric shapes were popular in 2019, in 2020, they have been replaced by organic shapes. Fluid or organic shapes refer to anything that does not have straight lines. They are an excellent way to break down sections of a website avoiding harsh angles or lines.
Minimalism
This refers to flat design. In 2020, designers are expected to experiment with colourful minimalism. The web design services in Melbourne are growing fond of minimalist design.
Bold colour
Colourful minimalism is expected to be combined with the biggest trend in 2020 - that of bold colour. Bright, saturated, and bold colour helps the website stand apart and works against the soft neutrals popular with companies in the past few years.
Colour for Mood
In 2020, extra attention will be paid by web designers to colour psychology; the way colours impact human behaviour. For instance, red is linked to passion and energy, while green denotes nature as well as natural products.
Thumb-friendliness
Responsiveness is no longer an option, and all websites must be designed to be mobile-friendly. One aspect related to this is user-friendliness as regards the use of thumbs to navigate the mobile. In 2020, web design will be focused on being thumb friendly.
Smart video
Today, it is all about videos. But videos embedded in websites must be useful, with purpose and meaning. A well-crafted video of high quality is superior to a dozen haphazardly assembled ones.
3D design
Interactive content brings in much more user engagement. With a 3D design, the user can immerse deeply into the website landing page. Naturally, 3D graphics provide a much superior user experience.
Chatbots
Users will have questions. This is the age of chatbots, where Artificial Intelligence technology replaces machines in place of humans to answer questions.
Illustrations
The website can get an exclusive feel with the use of illustrations. The latter is highly detailed and captures attention instantly.
Amp pages
The millennial audience being targeted has a short attention span. Websites must be optimized to have minimum possible page load time. AMP pages were introduced by Google some time ago. AMP pages are meant for mobile interface and help reduce the load time of web pages.
Though web design appears to be easy and fun, it needs much technical know-how. Hence, it is vital to consult a professional web design agency like www.indietech.com.au for professional web design services in Melbourne. One needs a 360-degree approach to enhance the reach and traffic on the website.